# identity.md

## Organization Overview
- **Company Name:** Periwinkle Rose
- **Mission:** To provide a curated selection of home decor, lifestyle products, and gifts through an online boutique, including a hand-curated monthly subscription box, with a focus on items from women-owned and small businesses.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2004. Location details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Jennifer, Founder [About Us](https://periwinklerose.com/pages/about-us)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to supporting women-owned and small businesses, providing high-quality, hand-made items, and offering amazing custom service.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an online boutique offering home decor, housewares, lifestyle products, and gifts, complemented by a hand-curated monthly subscription box service.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Focuses on sourcing items from women-owned and small businesses.